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About Us

Maharani rice processing facility with grain silos

Company Overview

Chaman Lal Setia Exports Ltd. (CLSEL) is the confluence of legacy and leadership. Since 1974, a raw rice bud nurtured a road to tradition. With deep agricultural roots embedded in the rich soil of Amritsar, Karnal and Delhi, our journey began in 1974 with a clear purpose: to cultivate rice that speaks of heritage and trust.

In 1980, this vision gave rise to Maharani, our flagship brand — a name born of legacy and backed by CLSEL's unwavering values of finesse, transparency and authenticity. Crafted in state-of-the-art facilities with three advanced milling units and modern packaging infrastructure across India, Maharani reflects our commitment to excellence at every step.

Known as the queen of basmati, Maharani is naturally aged and precision-processed. Behind its signature aroma and elongated grains lies a story of care, advanced technology and a timeless tradition — delivering royal taste to homes across the world.

Why Choose Us

Maharani Basmati Rice is a celebration of India's finest grains — meticulously processed, naturally aged, and perfected through innovation. Every grain is a promise of heritage, quality and indulgence.

Pristine Himalayan Origin

Sourced from the heartland of India's most fertile paddy fields.

Extra Long Grain Excellence

Each grain stretches effortlessly when cooked, perfect for a gourmet experience.

Naturally Aged Perfection

Slow-aged for months to deepen aroma, taste and texture.

Signature Aromatic Profile

A rich, royal fragrance that enhances every meal's experience.

Smooth & Fluffy Texture

Non-sticky and light, ideal for both traditional and gourmet dishes.

Pure & Health Conscious

100% natural, non-GMO and pesticide-free for mindful eating.

History & Milestones

From our humble beginnings in 1974 to becoming a globally trusted name, CLSEL's journey is built on timeless values and progressive vision. Every milestone reflects our dedication to quality, our respect for tradition, and our promise to deliver excellence across generations.

1974

CLSEL laid its roots in Amritsar.
1977

First modern rice mill established in Amritsar.
1980

Maharani trademarked and launched.
1982

Maharani's first shipment to Singapore.
1992

Expanded with a new facility in Karnal, Haryana.
1995

Maharani strengthened trust with CLSEL's BSE listing.
2011

Achieved certification for rice suitable for diabetics under Maharani.
2012

Officially Gourmet Diabetic Rice, validated by Sydney University.
2016

Recognised as a 5-Star Export House by the Govt. of India.
2021

Listed on NSE, reinforcing trust and transparency.
2022

Director honoured as 'Grainmaster'; new world-class facility set up in Mundra, Gujarat.
2025

Maharani reached 95+ countries.

Vision

Our vision is to foster widespread appreciation for basmati rice worldwide by combining over 40 years of industry excellence at Chaman Lal Setia Exports Ltd. with India's authentic and flavourful heritage. We aspire to enrich palates through an aroma-nurtured by nature, perfected by advanced technology, and upheld by the trust we've earned across 95+ countries. Our goal is to be celebrated as a world-class producer of premium quality rice, rooted in quality, guided by integrity and inspired by cultural authenticity.

Mission

Rooted in India's finest heritage, we are committed to producing basmati rice that embodies the nation's rich traditions and meets the expectations of a global experience. Through sustainable practices, state-of-the-art processing and enduring partnerships, we aspire to elevate dining experiences across the world while honouring the values of purity, authenticity and integrity that define us.

Certifications

Maharani Basmati Rice is certified for excellence at every stage — from sourcing to packaging. Each grain is a testament to the highest standards of purity, safety and international food-grade quality.

D & B Certificate awarded to Maharani Basmati Rice — D & B Certificate

HALAL Certificate awarded to Maharani Basmati Rice — HALAL Certificate

INMETRO Certificate awarded to Maharani Basmati Rice — INMETRO Certificate

KOSHER Certificate awarded to Maharani Basmati Rice — KOSHER Certificate